“..We don’t remember what we saw or hearD, only what we felt..”

TAL NATHANEL

NØTHING was founded by Tal Nathanel, who has spent nearly 20 years at the forefront of entrepreneurship and innovation, creating and leading design-driven consumer companies and brands.

Projects

Showfields

  • The Most Interesting Store in the World
    Launched in 2019, Showfields redefined what brick-and-mortar retail could be, blending art, technology, and commerce into a seamless consumer experience.

Bluestone Group

  • Building Tomorrow’s Experiences
    Acquired by Live Nation, Bluestone Group marked the beginning of my journey in experiential retail, where design and commerce blend to create something more.

MyCheck

  • The Digital Wallet Solution
    Acquired by Shiji Group, MyCheck transformed how customers and businesses interacted in hospitality, leading the charge in mobile payment solutions.

Speaking Engagements

I’ve had the privilege of speaking at events worldwide, sharing insights on the future of retail, technology, and consumer experiences

Selected few included:

  • MAPIC Cannes: Discussed the future of experiential retail and the integration of digital commerce in physical spaces.

  • NRF Big Show: Keynote on adapting retail to post-COVID challenges, focusing on consumer-first experiences.

  • REMIX Summits (London, New York, Sydney): Creating innovative consumer experiences by merging art, culture, and commerce.

Media & Press

My work has been featured in leading global publications, highlighting the impact of my ventures on the retail and tech landscapes.

Selected features include:

  • WWD

  • The New Yorker

  • Forbes

  • Glossy

  • Fast Casual

  • Retail Dive

  • Cheddar

  • Gotham Magazine

  • Inside Retail

Awards & Recognition

Over the course of my career, I’ve been fortunate to receive recognition from industry leaders for my contributions to retail and technology.

  • Visual Merchandising Award for excellence in immersive retail experiences at Showfields

  • Retail Innovator Award for pioneering the C-Commerce model

  • Forbes 30 Startups Award: Recognized as one of the top 30 most promising startups.

  • Forbes Israel’s 100 Top Young leaders
    Honored by Forbes Israel for entrepreneurial leadership.

MENTIONS IN BOOKS

  • Featured in Retail Reinvented for my work with Showfields, reimagining experiential retail.

  • Featured in The Case Centre Analyzing Showfields’ unique business model and its impact on retail